Apple

AT&T has strategically aligned itself with Apple’s iconic product launches. These semi-annual events serve as pivotal moments for both companies, allowing them to showcase cutting-edge innovations and seamless user experiences. As the Senior Art Director on the Iconic team, I was able to coordinate with both brands while integrating style guides that adhere to brand standards for each launch. Collaboration was imperative so that all cross functioning teams were aligned.

iPhone 12 Launch

Apple provided assets for iPhone series, we then cut images and provide (deliverables) to dev then live text is integrated for our responsive site. There were many challenges as Apple was providing non vector based assets which we needed proper vector to go bigger for our AEM platform.

Apple assets integrated into fully responsive landing pages (component based) Desktop / Tablet / Mobile

Apple Launch Iconic support (bi-annual)

Product pages, iPhone/ iPad categories; Apple provided creative, however our responsive site did not allow lift and shift, cutting images and rebuilding each product page was a necessary handoff to dev for live text integration for AEM responsive site. This became too time consuming and we re-aligned with Apple as they were providing non static images, I needed smart objects to go bigger for our AEM platform. Ultimately they now provide HTML code to dev CI team for river pages, while I was running point on each launch, we made first to market. This set the standard for all other telecomm.