UX / Digital Art Director

MODERN DAY MUSE

"I like it to be visually powerful, intellectually elegant, and above all, timeless."
-Massimo Vignelli

DESIGN

Since the early 90's, primary focus has always been design. Making my transition into digital from print was necessary to evolve with UX methodology.

PHOTOGRAPHY

Originally my first job was in a photo studio working under Linda Marie. I received hands on training for traditional retouching. Thats before the digital age!

UX

UX design has been implemented as the entire industry is now designing within the browser. Coming from traditional graphic design it's exciting.

AT&T HQ

(Merch studio) Internal Ad Agency

Apple

AT&T Brand integration with semi annual iconic launch campaign’s

iPhone 12 Launch

Apple provided assets for iPhone series, we then cut images and provide (deliverables) to dev then live text is integrated for our responsive site. There were many challenges as Apple was providing non vector based assets which we needed proper vector to go bigger for our AEM platform.

Apple assets integrated into fully responsive landing pages (component based) Desktop / Tablet / Mobile

Apple Launch Iconic support (bi-annual)

Product pages, iPhone/ iPad categories; Apple provided creative, however our responsive site did not allow lift and shift, cutting images and rebuilding each product page was a necessary handoff to dev for live text integration for AEM responsive site. This became too time consuming and we re-aligned with Apple as they were providing non static images, I needed smart objects to go bigger for our AEM platform. Ultimately they now provide HTML code to dev CI team for river pages, while I was running point on each launch, we made first to market. This set the standard for all other telecomm.

Samsung

AT&T TV National Launch (Art Direction, Design, Conceptual)

Product retouching

Art Direction and Collaboration with Designer - following national campaign guidelines

Dune Premiere

Collaborating with HBO MAX for Premiers

Desktop / mobile

For Kobe…

AT&T National campaign, Leadership embraced my “In memorium” concept

iMedia, Inc.

Digital Ad Agency

Gettysburg Foundation

Site Re-Design and UX In-House Architecture

Desktop / mobile

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FUN 404 examples

We chose the “Mr Robot” Version

Edward Jones

Senior UX designer and architect

Senior UX Designer / Architect (Financial)

AT EdJones we broke down the psychology behind the users behavior and solved problems from a UX perspective. This was done using weeks of research with our internal researchers and utilized all lines of business with complex challenging questions and workflows.

Strategy was executed with business and plan was identified before conceptual collaboration was executed.

Conceptual Collaboration with research teams

Forecasting was implemented with “Strategy” team as we took deep dives into user flows for comprehensive analysis to follow the users psychological interpretation on what their needs were depending on (Joint Venture) or (Financial advisors) on the profit and Loss team.

Persona Templates created for Strategy/Business JV & RTP

Persona’s were created to help the team better understand our users needs. Again, breaking down “behavior” from a psychological standpoint.

Building Components from Axiom Libraries

Based on user feedback and UX Research taken down from Axiom component libraries

Breaking down each component adding a better experience for each specific users needs based on their flow either for Joint Venture or Profit and Loss, building the estimator tools for their overall profitability.

RTP Estimator Tool - UX Prototyping

Utilizing Figma cross collaboration we presented to business strategy with functioning Prototype to support ask from leadership.

Using Figma custom built templates, with Prototyping for Shareholders and Business Presentation “walk throughs”

UX Methodology applied to outdated pages

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Intranet - Redesign - AI integration

Jones Link is an international intranet for searching all lines of business “internally” Ultimate goal is to integrate (AI) “super search” tool to make it easier for the user, bringing SEO (floated to the top) of results page, hours of research with 5-12 internal branch employees and colleagues spread over the course of 2-4 weeks on Webex/Zoom virtual calls with financial UX team and shareholders.

Ultimately I found the users were all using SEARCH bar for their research. I took out all other components and lead with a new SUPER SEARCH feature. This is bringing AI integration into the search feature by pulling much more into one place in the financial realm. (currently In progress)

Style guides created based on AXIOM components and third party (Portfolio Management Solution) “PMS”

Custom CMS created for FA’s and BOA’s

UX Research + Art Direction

VERIZON HQ

Verizon Corporate Headquarters

Verizon brought me on to work and assist as the Senior level Art Director/UX Researcher for the Employee Experience on the “About You” team and supporting initial Why Verizon re-design for the (Intranet). Working on interaction and visual design for responsive web pages for internal employee sites. Conducted market research, Art Direction, provided wireframes, user flow mapping, high–fidelity mockups, icons, and user-centered design solutions. Delivered visual design specs, assets, and sprites to the engineering team. Developed using Drupal CMS coding HTML & CSS. Worked closely with project management, engineering, and Presented design work, research, and survey results to executives.

On screen Mock-up for VZW homepage

UX Research & Cardsorting based on internal band efforts

Journey Map & Area of focus

Round 1 Journey Interaction from Talent Acquisition

Company wide emails for all (band) employees

MicroSite builds: Utilizing Drupal Platform and consistent with Verizon Style Guide

(VTALKS) Band 5 Effort - Upper Management

Code: Bringing in CSS to match styles and Classes. (I edited this to match, In-house DEV wrote lines by hand) We would collaborate daily to align with my conceptual builds within Drupal platform.

Persona research templates

“Why Verizon” Re-design: Working with Executive Producer. Traffic = Worldwide

SnapPic Custom App with UI & UX (Employee experience) for Verizon

Complete “Vector based” Clipart for Vendor (Install-Takedown)

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the

DITA VON TEESE

EXPERIENCE

DITA VON TEESE | National Campaign

My Direction was to bring Dita in house for her Lingerie launch putting her behind the lense as the visionary for her collection. With behind the scenes video walkthrough and introduction marrying 2 brands for Barenecessities. Plan was increased by 80% with social awareness bringing the brand to a younger demographic and boosting UGC engagement.

- Photography by Jess Tyner

babiesrus.com

TOYS R US

MOM HACKS LANDING PAGE

My initial concept for the Month of May (Mom Hacks) was to bring user a seamless experience. Concept was passed along and the creative team built out each asset for this campaign. With so many moving pieces to update, I was responsible for creating the look and feel and over all experience of the campaign/ Landing page. A "Hack a day for the month of May" Campaign had social, email and videography to support cadence. Emails, home page assets and social posts along with navigation on desktop/mobile.

Emails reconstructed for Responsive design

Responsive emails

Emails reconstructed for Responsive design

Coded responsive emails HTML/CSS (data interchange)

Lightbox Pop-up for conversion

DRESSBARN

fall campaign

Working with Dressbarn has been an exciting experience.

Initially we began with bringing mobile to dressbarn. Utilizing a new tool "Usablenet" I was able to create a beautiful experience on a wide range of devices. Here is a legacy brand that needed to update its image. Supermodel Hillary Rhoda and fashion photographer Patrick Demarchelier shot the fall 15' ad campaign. Since then, we have gone fully responsive, using CSS and Java script for new platform. Major UX sessions, in house development building out homepage and html email asset integration.

BEYOND by ASHLEY GRAHAM | exclusively with DRESSBAR at DRESSBARN

Wordpress build and responsive design coded emails and home page updates.

EMAIL MARKETING - Segmented emails for misses | plus | petite

Emails are coded with html integration and delivered to email management vendor.

DENIM LANDING PAGE | mobile experience

barenecessities.com

Art Direction

Lingerie company bare necessities

Brought on by Robert Vega, Creative Director. Here is where I found my true calling. In-house studio direction with retouching and digital design. While the position was to provide art direction to new hires, I was able to Pitch the Dita experience, making my concept a reality. It started with one idea, in the end we converted profit for both brands and was able to bring bare necessities major celebrity exposure.

- Photography by Jess Tyner

Chantelle collection | Look closer, some selects have been left raw for side by side comparison (retouching)

SCOTT KAY

High Lux Jewelry

Scott was the most passionate person I have ever met. I still apply his modo in my everyday life. I take with me his power, dedication and influence.

During my time with Scott I worked closely with him and Dan Scott, CMO. We handled most of the advertising, creative and marketing including spreads for Brides and The Knot magazine. We lost Scott Kay in 2014. What he taught me you cannot learn from anyone in the industry. I admired him for his success and was determined to fulfill my own expectation. My sincere condolences to his family.

Recognize these devastatingly handsome hands? they're mine! We shot this for the Couture show in Vegas. - Photographer, Walt Gilligan

MACYS.COM

40th & Broadway

Macys.com - Digital Design

Senior Web Designer. Category Pages, Emails, Banners, Sub ads, Affiliate marketing, etc.. Someone once told me, "if you could make it here you could make it anywhere". The level of production was completely unsurpassed. There was a formula regarding RTW Once you found the groove there was no stopping you. I'm glad to have had the experience of a fast paced eCommerce giant such as Macys. Also my first Major brand exposure.

eFashion Solutions

Fashion

In-House photography studio, amazing designers, great team, complete digital emersion. EFS was 10 years ahead of its time.

I was recruited by Joseph Baldini (Creative Director) who some say is the brain child of his generation. I fell in love with the team immediately. What I learned during my transition into fashion was vital. I still think it was the greatest position I ever held. This is mostly desktop design - circa 2005